Pay Per Click (PPC) or ppc marketing is an online advertising model where advertisers pay a fee each time their ad is clicked on by a user. It's a way for businesses to drive traffic to their websites and, at the same time, a method for search engines and other platforms to generate revenue.
When you search for something on a search engine like Google or Bing, you'll often see some sponsored ads at the top or bottom of the search results. These ppc advertising ads are placed by businesses who want their website to be displayed when people search for specific keywords related to their products or services.
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